Here are some valuable bargaining tips for the Grand Bazaar and other shops around Istanbul.
Notice How Similar Shops Stand Side by Side in Istanbul
After you spent a few days walking around in Istanbul, you’ll notice streets or even areas where all shops seem to sell similar items. At Taksim Square you find a string of döner shops, in Galata a street full of musical instrument shops, in Karaköy nothing but DIY tools, etc.
For Westerners this defies all commercial logic. Why would you want to drive competition to the max? But in Turkey they look at it from a different angle. If someone is in the market for let’s say a musical instrument, they know what area or street to go to. As a shop owner or sales person, it’s your job to lure in the customer.
The Grand Bazaar follows the same logic, on an even bigger scale. As we’ll see later, this gives you as a potential buyer a nice advantage.
The Seller Has the Upper Hand
Shops in the Grand Bazaar offer both high quality products and, politely put, lesser quality items. The sales person of course knows the quality of every item, what it costs to have it made, and how much profit he can put in his pocket. Chances are you have no clue. At best you know a few tricks to check whether it’s genuine leather, a real hand-made carpet, or an authentic diamond.
It’s unlikely you will deal with the shop owner in the Grand Bazaar. The person attending you is most likely a salesperson working for him. This means that he has to sell a certain amount of goods to reach his daily quota. While reaching his quota is a must, he also receives a commission on what he sells.
Therefore, at the start of the day he’ll be eager to sell. Even at a lower price, earning little or no commission, just to make sure he reaches his daily quota. After a few hours, he may have reached his quota. At this point, the focus will shift from just selling to please his boss, to selling to make a nice commission.
This doesn’t mean you have to wait in front of the shop for the doors to open. Besides looking too eager, you won’t strike a bargain until the salesman has finished a few teas to get the day going. In my experience, between 11:00 and 13:00 is a good time to strike a deal.
Never Look Too Interested
“Welcome my friend. How are you?”, is a line you’ll hear a multitude of times while browsing the Grand Bazaar. In almost every language on the globe. It’s their way of touching base and get you to have a look around their shop.
If you’re looking for an item they have, by all means, enter the shop and look around. Once you see something you like, don’t stop there. Just check out some more pieces and make a mental inventory of what the shop has to offer. At the same time, it prevents you from showing you’re eager to buy a certain item. Only once you’re ready to start bargaining, you take the item you like and casually ask what the price is.
Don’t Name Your Best Price
At this stage he’ll try to make you value the product by asking what would be your best price. Never fall for this trick. Once you put a price on it, that’s it: you will never be able to go under it.
Instead, make him take the first step and put the opening bid of the bargaining process. Of course, you should look surprised and find the price outrageous. And that’s where the first part of this article kicks in. Put down the product, don’t look at any other product (you already know what’s in the store), slowly start walking towards the door while looking at the items of the shop across, which happens to sell similar items. If he buys your bluff, he’ll be quick to make a new offer. Let the real bargaining begin!
Slow and steady wins the race. Never rush the bargaining process. It’s important to keep on sending signals that you’re not sure you really need to buy the product, let alone at the price he’s offering it for. His urge to sell should always be higher than yours to buy.
It’s not uncommon that they will offer you tea. The reason for this is two-fold. First of all, they serve it in a corner of the store, where other potential customers can’t eavesdrop. They don’t want other people to hear the discount he eventually may agree on with you. Secondly, he may seemingly give the bargaining a break and get a bit more personal. To make you put your guard down, and at the same time create some sympathy for the situation he’s in (at home).
Don’t buy a word from it. His child will still be able to go to college if he drops the price a bit more. At the end of the day, he is not obliged to sell.
So, keep on playing the game, uttering ‘ahs’, ‘mmmms’, and ‘uuhms’ until you reach a price that seems right for both parties.
What Kind of Discount Should You Aim For?
Well, there is no golden rule. In some cases the bottom line will be a 35% discount, in other cases it can be well over 50%. Don’t ask in the comments either, I can’t and won’t advise you on that. There is also no guarantee this strategy will work every time. It’s just one I have had success with. Practice makes perfect I guess.
As a last tip, getting angry or becoming rude will not help your bargaining, on the contrary. Stay calm, and don’t lose your smile. In the end it’s just a game.